Hi, I’m Joanie!

I’m a brand and integrated marketing leader with 12+ years of experience in both agency and in-house roles, specializing in brand strategy and campaign development. I’ve worked across a diverse range of industries, including CPG, EdTech, healthcare, agriculture, retail & ecommerce and have partnered with Fortune 500 companies, start-ups, and everything in between.

I thrive in cross-functional roles, bringing a data-driven, insight-led approach to strategy and execution. I’m known for my ability to translate complex challenges into impactful brand stories and for thoughtful leadership.

My expertise includes:

  • Brand positioning & identity

  • Audience research & insights

  • Content strategy & development

  • Brand & product launches

  • Messaging strategy

  • Integrated campaign planning & execution

  • Brand architecture and evolution

When I’m not behind my computer, you’ll find me chasing my toddler at the park, catering to my 55lb lap dog, or covering something in hot sauce.

I’ve worked on a pretty wide range of brands:

Get in touch

Interested in working together? Shoot me a note, I’d love to connect.